Heading into her 35th year as a real estate agent, Kim Pacini-Hauch with RE/MAX Gold has mastered the art of the full-service luxury real estate transaction.
She recently became the first agent in Sacramento County to surpass $100M in individual sales volume in a calendar year, maintaining her two-decade long status as the county’s No. 1 luxury agent. Pacini-Hauch has closed over half a billion dollars in sales over a 10-year span and is currently ranked No. 4 on the RE/MAX Top 100 agents list for residential sales in the U.S.
When she joined RE/MAX in 2014 seeking new opportunities with a household name brand, she was already the top agent in her market. Now, she says, she’s experienced exponential business growth and continued success.
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Sacramento County is known for being California’s capital city, but it also boasts close proximity to the state’s renowned coastline, wine country and ski resorts. Rising in popularity, Sacramento and its surrounding towns have seen a spike in newcomers who are calling the laidback – compared to the booming Bay Area or tech-hub Silicon Valley – NorCal metropolis home.
Growing up by Lake Tahoe, Pacini-Hauch values the close-knit nature of a caring community and helps promote that in her market, which she notes is full of kind-hearted individuals and good neighbors.
“I love real estate and I love working with people – it’s a very personal experience,” says the Diamond Club member and RE/MAX Lifetime Achievement Award winner. “I’ve become friends with all my clients over the years and these lifelong friendships just keep expanding with every transaction. They’re part of what’s propelled my business, creating new relationships and referrals.”
How does Pacini-Hauch do it? She shares a few cornerstone components that drive her business to break new records.
She puts forth top-notch marketing
The iconic RE/MAX balloon creates instant brand recognition for consumers. But when selling homes – and a niche lifestyle – in the luxury sector, Pacini-Hauch promotes custom marketing materials that solidify her sleek and unique branding.
“How you brand yourself is critical, and the RE/MAX brand is great because of its global recognition,” she says. “I have my own branding – ‘Luxe Living by Kim Pacini-Hauch’ – that couples with that.”
An entrepreneur, she leverages her affiliation with The RE/MAX Collection – the brand’s luxury home marketing program – and creates elegant, effective materials for each listing she represents.
She delivers a full-service experience
Professionalism is the foundation for Pacini-Hauch’s seamless experience she delivers to clients.
“At the price point that I work in, my clients expect me to be well-versed and educated in everything with regards to their purchase and the financing. They also expect a high level of expertise with inspections and construction matters. Every aspect of the transaction falls to me as the real estate agent,” says Pacini-Hauch, whose buyers typically work with an average price point of more than $1M.
In each transaction, she insists on multiple home inspections prior to closing and continually educates her clients through each step of the process, helping them make informed decisions.
She takes pride in her community
“[My profession] is rewarding because I get to do something great for someone else every day,” Pacini-Hauch says.
She cites that conducting business for financial gain isn’t the way to find long-term success. Instead, she believes going above and beyond – for each client and for the community as a whole – is how an agent makes a true impact.
“There was once a crisis at a local animal shelter, so I sponsored the adoptions for the entire shelter. I covered fees to help the animals all be adopted during the holidays,” says Pacini-Hauch, whose efforts resulted in 1,103 pets being adopted from the Front Street Animal Shelter over six weeks.
She is also involved with charitable organizations like Compassion Without Borders, Meals on Wheels, the Women’s Veteran’s Alliance, the SPCA and many more.
Pacini-Hauch is committed to making significant annual contributions to dozens of charitable organizations she aligns with locally, nationally and even internationally. Kim feels a strong obligation to support her local community and encourages other agents to do the same.
“To give back, we need to be donating our time and donating our money,” she says. “And sometimes, time is more valuable than money.”
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Written by Leah Curtis
