5 Social Media Marketing Trends to Test Out in 2022

As you strategize and set marketing goals for the busy year ahead, consider the evolving landscape of social media and how to best harness the power and reach on social platforms to grow business. With paid and organic advertising, or video (like TikTok!), there are plenty of options to explore to keep your marketing strategy – and content – fresh and relevant.

If you’re ready to level up your social media strategy in 2022, try out these 5 trends.

1. Learn Paid Advertising

When tracking social media metrics, organic reach means the quantity of people who have discovered your content on their own without the help of funded advertisements.

Did you know that the average organic reach for a Facebook post is 5.2%? This means roughly only 5% of your followers are seeing your content if you don’t have a paid strategy in place. While learning the ins and outs of advertising may feel like a daunting task, RE/MAX has made it easier for agents to jumpstart paid social media with help from tools like Megaphone by RE/MAX. The in-house marketing tool helps agents create customized ads and drives traffic to online content like listings, websites and social media platforms.

With a budget big or small, it’s important to learn how to optimize your organic content and reach a target audience. Head over to RE/MAX University (RU) for courses on marketing and social media strategy. And if you’re attending the RE/MAX 2022 R4 Convention in-person or online, attend sessions like “RE/MAX (201): Build an Effective Marketing Plan with Megaphone” to learn more tips for advertising strategy.

2. Join TikTok

TikTok – the video-centric social media platform – has officially surpassed the 1 billion user mark in September 2021 making it the seventh most popular social network in the world.

Some businesses and entrepreneurs are hesitant to learn a whole new app, but TikTok holds sizable opportunity for marketing. Real estate professionals are using this platform to showcase listings, tap into humorous real estate marketing trends and highlight the “day-in-the-life” of an agent. TikTok posts often receive great organic reach and have great longevity, so even if you don’t have content quite ready yet, go ahead and secure a handle (otherwise known as a username) and start planning content.

3. Try Out Short Form Video Content

In addition to TikTok, Instagram Stories and Reels – and even the new YouTube Shorts – have become popular mediums of short-form video. Social media users are especially loving snippets that are both entertaining and engaging.

When filming new video content for social media this year, focus on creating short videos that are under one minute long.

4. Dive into Instagram Reels (Even If You Can’t Lip Sync!)

Instagram is continuing to put a preference on Reels to combat the popularity of TikTok. Reels pose a unique way to post top-performing organic or paid advertisements.

Make sure all Reels you create provide value to your audience and are strategically tied back to your personal branding. Social media users don’t want to be directly sold – they primarily want to be entertained.

Reels can live on your page, but also be converted into effective ads. You can do this by simply downloading the reel from your Instagram account and then uploading that video as an ad separately.

5. Increase Your Presence on LinkedIn (Especially with Video and Audio)

Some social media users gravitate toward LinkedIn, which is known as a career-centric professional networking platform, to escape the noise percolating on other channels. Unofficially known as the social media platform for business leaders, LinkedIn has made many strides in tech rollouts in the last few years.

More members have been given access to LinkedIn Live, making it a great hub to share thought leadership messages on-the-go. LinkedIn is launching LinkedIn Audio, their first step in digital event hosting, and they have also acquired a short-form tutorial company called Jumprope. LinkedIn continues expanding its tech offerings as it works toward a goal of expanding the LinkedIn Learning platform.

These tech rollouts are one of the reasons why LinkedIn is a preferred social media platform for business leaders in 2022.

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