RE/MAX Broker Spotlight: Q&A with South Carolina’s Lynn Snyder

I decided to open my own RE/MAX office because of my passion working with teams and my desire to continue to help teams grow. In my experience, teams are often heavily filtered down; there is not enough support or leads. I knew there had to be a better way to provide agents an opportunity to join a team and I can create it with RE/MAX. 

A few things attracted me to RE/MAX. For starters, it’s a highly recognizable and international brand. Another is that I found the colors attractive – I’m a [U.S. military] veteran! But honestly, RE/MAX is a big brand and I saw it as a backbone. It provides me with an opportunity, flexibility and freedom to do things that I think are important for my brokerage.

The support I received from RE/MAX has been welcoming. I’ve always overseen a large team and being in a leadership role is natural to me. But I have more flexibility now with how I want to do things, and RE/MAX supports those ideas without telling me how to do it. The brand trusts me to try it my way, and I’m learning a lot by doing, not watching, or being told but going out there and doing it. 

My goal is to build a brand, not just an office. And to do that I need to disrupt the market a little, in a good way. I think I’m doing that; I’m successfully attracting agents and they see there’s something great happening here.

In the seven weeks since I opened, I’ve already surpassed my recruiting goal for the year. The RE/MAX brand has empowered me to recruit higher quality agents as well as newer agents. As I mentioned, I like the team concept and I’ve been able to attract less experienced agents to the team environment – to learn from the more experienced agents. I think the RE/MAX branding is helping me become bigger so I can attract bigger. 

I think RE/MAX has given me the extra layer of confidence I needed. I am genuine with my agents and love and support them unconditionally. I knew I had it in me to recruit and run a brokerage, but RE/MAX provides the backbone and support I needed; it gives me the tools, resources, support and brand to lean into.

I don’t want to say that one is better than another, but I am personally very impressed with Megaphone by RE/MAX® and Photofy. These marketing tools are pre-loaded, quick to access, easy to use and make a huge difference for my agents and me. 

I think value is something that is given daily and as a leader you must constantly work to provide value. As an entrepreneur you must take charge, embrace challenges, make opportunities out of it and provide that as your value.