RE/MAX Broker Spotlight: Q&A with Massachusetts’ Luis Martins

Well, it’s probably not your traditional real estate story. I worked multiple odd jobs that were unfulfilling until I found a job as a receptionist at a real estate agency. I then became interested in the industry and 10 months later I earned my real estate license.

I was always attracted to the brand. I had built up a small team – we were No. 1 in our market – and I thought the No. 1 team should be aligned with the No. 1 brand in real estate. In addition, we were quickly outgrowing our office space and I was ready to put my Broker’s license to use. In December of 2016, I met with the RE/MAX regional sales team and things fell into place. I knew it would be the right fit for me and I opened my RE/MAX office in 2017.

Most companies tell you they have your back, but RE/MAX showed me! The regional support staff they had in place were exceptional. I had multiple points of contact and every time I had a question, there was someone with an answer. Everyone was so helpful – it was better than I could have expected.

I think everyone was a little surprised at first given I had been with my previous brand for five years, since the beginning of my real estate career. Once they knew why I moved, they welcomed it with open arms. I actually had a number of agents reach out to me to inquire about joining the brokerage, whereas usually, it’s the other way around. Although we do not recruit just anyone, we do give everyone a chance and the move to RE/MAX has helped us put together a really solid group of agents.

We started with just a few agents, after some attrition, and have since grown by a couple dozen. I think our success is a combination of two things: one is that we have the most powerful name in real estate backing us and two is that we seek out motivated agents who are dedicated to helping their clients. I think those two things together attract talented agents. 

Every agent has their own preference, but within my office, Megaphone seems to be one of the more talked about apps. It’s like a personal marketing assistant in your pocket – at the click of a button, it turns out customized listing presentations, videos and advertising materials.

I think agents are looking for a culture that feels right to them. They want to surround themselves with smart, driven people. They know that when they join a RE/MAX brokerage, they’re working with other top-producing agents. Their careers are in good hands with RE/MAX Synergy.