Real estate is a relationship-driven business, but for brokers, finding ways to maintain these relationships can be challenging in an increasingly busy, digital-first world – not to mention during a global pandemic. Brokers can rely on traditional outreach channels, but they’re time-consuming and often take the back seat to more immediate revenue-generating activities. What if business owners could deliver a human touch digitally, in a low-key, high-impact way?
In the era of robust data tracking, people expect relevant, personalized marketing. Digital ads are a great way to keep real estate brokers top-of-mind with their sphere of influence in an unobtrusive but impactful way. Automating the entire process of ad creation, targeting and distribution is now possible with a service known as Customer Relationship Advertising™ (CRA).
CRA™ runs agent-specific ad campaigns directly to contact lists in a broker’s CRM, humanizing their brand and allowing them to tailor their messaging to the individual. It’s the hottest new category in one-to-one marketing, and a proven way to increase productivity.
CRA™ is a powerful technology that works on a very simple premise: people buy from people, and as such, all of a broker’s marketing should feel personal. The same way real estate professionals send emails signed with their name, contact details and photo, brokers can now reach people with a digital ad featuring the same information and their face, maintaining that connection every time the person browses websites or social media. Brokers can gain greater marketing ROI by delivering precision-targeted ads to an individual contact that is relevant to their needs and is 11 times more engaging.
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Think of CRA™ as a digital advertising delivery vehicle for a CRM. It keeps real estate agents top-of-mind with prospects, clients, referral networks, and local community members by automatically generating and delivering personalized ads directly to those specific audiences 24/7 – all using the data from the CRM to dynamically keep the audiences up to date.
It seamlessly integrates with a broker’s CRM and the audience is defined by filters the broker selects, then ads for every agent are spun up and delivered. And all of this happens with no human intervention. As contacts are added or removed or move to a different stage in the funnel, ad campaigns automatically update. Brokers just set it and forget it.
As the market shows no signs of slowing, it’s important to think about driving referral business in 2022. Sellers have the power to choose anyone to help them, and there are more agents now than there have been in the past three decades. Finding ways to stand out and stay top-of-mind is going to be what sets a broker apart. In a multi-year research study, firms that add CRA™ to their CRM are seeing a 15% increase in productivity for producers and a 23% increase for new producers.
Personalized marketing is part of the new normal and the digital economy. Luckily there are easy ways to get started, as any RE/MAX franchise that utilizes a CRM can apply CRA™ to it. Implementation is easy, and the ROI is high. Time to take a top-of-mind marketing strategy to the next level.
Interested in learning more? Schedule a consultation now.
The views and opinions expressed in this Sponsored Content are those of Adwerx, not of RE/MAX, LLC.
Written by ADWERX
