RE/MAX Sells Master Franchise Rights in Taiwan, Further Expanding Global Presence

The RE/MAX presence around the world continues to expand.

RE/MAX has announced the sale of master franchise rights in Taiwan to Mr. Cheng Hsi “Robert” Chien and his six partners. Chien and his partners first purchased a RE/MAX office franchise in January 2021 and it has since grown to be one of the largest RE/MAX offices in all of Asia-Pacific with over 115 affiliates.

After a successful year, they are looking to continue growth.

As part of their expansion plan, the owners hope to prioritize the development of Taipei City and New Taipei City, establish increased brand recognition and eventually expand to Taoyuan City, Keelung City, Hsinchu County, Hsinchu City and other parts of this beautiful island.

RE/MAX Taiwan Broker/Owner and partner, Staffen Zhang, says Taiwan’s current housing market is fiercely competitive due to lingering effects of the COVID-19 pandemic on the economy, as well as rising inflation. While most homebuyers and sellers hire a real estate agent to facilitate the transaction in Taiwan, Zhang notes there’s ample opportunity to educate consumers about the benefits of working with a highly skilled, professional agent.

“RE/MAX provides customers with high-quality real estate services and is the best real estate brand based on culture and recognition,” says Zhang. “Our goal is to let Taiwan real estate be seen by the world through RE/MAX.”

In addition to an elevated customer experience, Zhang notes that real estate industry professionals in Taiwan may be enthusiastic about the benefits of the RE/MAX model.

“Agents usually receive [a lower percentage] of gross commission income here in Taiwan, and we very much agree with the RE/MAX model of giving high commissions to agents, which is why we want to change the current marketplace,” continues Zhang. “By introducing RE/MAX, a well-known multinational brand and its unique high commission system, we look to attract some of the best agents to RE/MAX Taiwan.”

Shawna Gilbert, RE/MAX Vice President of Global Development, explains why RE/MAX will be an asset to homebuyers and sellers in Taiwan.

“Taiwan has one of the highest homeownership rates in the world,” says Gilbert. “Robert and his partners are well-positioned to impact this industry and raise the real estate customer experience to new levels in their local market.”

According to the First Quarter 2022 Earnings Report, RE/MAX overall agent count increased more than 2,000 agents year-over-year and reached a new high of more than 142,000 agents. Global scale, agent productivity, brand name awareness, and marketing power are just a few of the potential benefits of aligning with the balloon.

The Global RE/MAX listing website is home to one of the largest proprietary global listing inventories of any real estate brand.

With over 55,000 international real estate agents outside of the U.S. and Canada, and a presence in over 110 countries and territories, RE/MAX continues to have its sights set high on growth.

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