RE/MAX Commercial Partners with REALTORS® Land Institute to Deliver Savings

When Rod Canterbury started out in the land real estate business, he had a pretty good idea what he was doing. He was used to being on his family’s ranch, running cows, watching crops and preparing for what each season brings.

But Canterbury, a real estate agent with RE/MAX Advantage in Durant, Oklahoma, was ready to take his business to the next level. In 2008, Canterbury joined the REALTORS® Land Institute (RLI), a collection of professionals whose expertise was all things land, from ranches to farms and more. He then grew his local RLI chapter from 14 to 80 members, served as president, and maintains there is no better organization for professionals involved in land deals.

“You have to be part of it,” he says. “Being part of [the] RLI just gives me an edge [over the competition].”

RE/MAX Commercial recently entered into a partnership with the RLI to provide RE/MAX affiliates with $125 off membership, $50 off virtual classes and discounted rates for events.

“Land is an industry full of potential for real estate agents,” says Kristie Kimnach, Director of RE/MAX Commercial. “RE/MAX affiliates are increasingly more interested in facilitating these types of transactions, so providing discounts for involvement with the RLI will help support agents’ business goals, and open doors to a community of like-minded professionals.”

For Canterbury, being a member of a local RLI chapter is a must for real estate agents serious about land. In addition to the education component, Canterbury takes advantage of the RLI’s extensive referral network. If he has a client interested in a getaway ranch in Texas, he can find them the best contact specializing in land through the RLI – and vice versa.

Canterbury also touts the value in the community aspect of the RLI. When he has questions or is looking to brainstorm, he has outlets to collaborate with a network of 1,700 members. At the moment, Canterbury is developing 23 acres of land for a cryptocurrency mine and is facing unique issues with mapping, layouts, surveys, zoning and electricity. Communicating with those who have faced similar hurdles is helping him find solutions and get the job done.

“If anyone is interested in land, joining the RLI is the first thing I’d recommend doing,” he says. “Land is a beast of its own. We are our own stand-alone deal. It’s not necessarily residential and it’s not commercial.”

According to Kimnach, that’s the value RE/MAX Commercial wanted to provide its agents.

“We’re always seeking new ways to give RE/MAX Commercial brokers, who already have the RE/MAX brand and a referral network of more than 140,000 agents in over 110 countries and territories, additional tools to build their businesses,” she says.

The new partnership is just one of several ways RE/MAX Commercial is providing helpful resources and discounts to the network. Others include Certified Commercial Investment Member (CCIM) discounts on tuition and membership, discounts on related courses, and Innovating Commerce Serving Communities (ICSC) discounts on membership.

RE/MAX Commercial agents, and agents who are interested in commercial real estate education, can reach out to commercial@remax.com to access discount codes.

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