Sponsored Content Provided by Realtor.com
The critical importance of lead conversion cannot be understated. In the real estate industry, referrals and repeat clients are primary ways agents can grow their business. While lead generation is essential, converting these leads into sales is especially paramount in today’s competitive market.
Here are six tips for effectively converting online real estate leads into customers:
1. Act quickly
Immediate follow-up with new leads is crucial, as the chances of conversion rapidly diminish with time.
2. Get In Touch
Engage leads through phone calls or text messages to gauge their seriousness and readiness to buy. Be sure your communications are compliant with TCPA guidelines.
3. Ask questions
Use open-ended questions during your initial conversations to understand each individual’s needs, budgets, and timeline.
4. Follow up
Regular contact with participating leads can be neccessary, as multiple touches increases the likelihood of converting them into new customers. Tailor the frequency and content of follow-ups based on each individual’s stage in the buying process.
5. Nurture leads
Provide ongoing support and valuable content, even to leads not ready to convert immediately, to build trust and maintain engagement.
6. Leverage testimonials
Display positive client reviews prominently to build credibility and trust with potential clients.
How Realtor.com can help agents get serious leads
While it’s up to you to do the tough converting part, Realtor.com can help you find leads who are seriously searching for homes in your local. Realtor.com offers tailored online marketing and conversion tools designed to keep your pipeline full and your business thriving. Click here to learn more about these resources today.
The views and opinions expressed in this Sponsored Content are those of Realtor.com, not of RE/MAX, LLC.
Written by Realtor.com
